Eurovision Song Contest 2021

The venue for the upcoming contest will, like in 2020, be Ahoy Arena in Rotterdam. The venue has previously hosted several big events, including the Junior Eurovision Song Contest, in 2007.

Theme

The theme for the 65th Eurovision Song Contest will remain the same – OPEN UP.

The slogan ‘Open Up’ was intentionally incomplete when it was chosen for Eurovision 2020.

“Feel the freedom to complete the slogan in your own way. We found it was important to choose a theme that reflects the spirit of our times. With the slogan we warmly invite people to open up to others, to different opinions, each other’s stories and of course to each other’s music.” Sietse Bakker, Executive Producer of the show.

Logo

In December 2020, the logo of Eurovision 2021 was revealed. The new design is inspired by the world map with Rotterdam as the beating heart of Europe in May 2021.

“The logo connects Rotterdam with the capitals of the participating countries and symbolises coming together, regardless of the form.” Sietse Bakker, Executive Producer of the show.

Like last year, the logo and concept was developed by agency Clever ° Franke, which generated the logo using software developed in-house. The design of the 2020 edition was awarded a European Design Award and a Red Dot Design Award. Co-founder Gert Franke said they “extended the style from last year to 2021” and retained the “simple, intelligent, minimalist and experimental” elements but then added a “festive touch, to celebrate the return of the Eurovision Song Contest.”